Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating,
seeing, and getting.
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them
before? Ever see an astonishing artist on the street and wonder why isn't their work
isnąt in a gallery? Ever see an astounding independent film and wonder why people
all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and
filmmakers everywhere starving. Starving.
Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your
computer, your phone and your business idea, have you ever asked yourself,
"Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few
ever flourishing, the topic of branding has become hot, hot, hot. And thanks to
experts touting the need for a personal brand in sole proprietor businesses the
confusion is growing.
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now,
you want to give it a look, an image.
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30 gms.
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which:
- appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders
Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.
More Articles from Branding Information:
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Why Cities Should Value Their Brands, Just As Businesses DoForbesFor cities, however, branding doesn't come so easily. Cities can, and do, tout the success of businesses within their boundaries. But they often don't take the next step of aggregating economic success into a unified message about their city or region ...
Turkish firms eye global brandingAnadolu AgencyOmer Kizil, the CEO of soft drink maker Uludag, also said Turkish brands should adopt smart branding strategies to grow abroad. Kizil added that Uludag's drinks are popular in German stores, where their lemonade became a "phenomenon". He said Uludag's ...and more »
'Branding Lowell' Exhibit - Lowell Sun OnlineLowell SunLOWELL -- Ever wonder about the graphic designers or artists behind some of the most popular brand logos in Lowell? Their identities, and how the imagery they created help reflect the city's ever-evolving identity, is the focus of a new exhibit opening ...and more »
How Blockchain Is Replacing Branding As A Source Of TrustForbesAround the time of the first industrial revolution Molly, of Molly's Flour, stopped selling flour direct to the people in her village. She wanted to sell to more people than would stop by the back of her farm kitchen, so she packaged her flour up, and ...
Sammamish opens community branding initiativeIssaquah ReporterCommunity members are being asked to help define Sammamish's unique and special character by taking a survey that will influence the city's community branding initiative. The survey is available now at https://www.sammamishbrand.com/. Responses must be ...
Corporate Internet Branding - Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P.
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand.
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point.
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable.
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo.
Into The Limelight
To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed.
Hawaiian Heirloom Jewelry
Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone.
Build Brand Value BIG Time
Ask your self this question, In which business are we really in? And stay far from the dark world of commodities..
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business.
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.Consistency cannot be stressed enough in brand development: whether it is a color or a font, where you place your logo, the schedule for newsletters and promotions, or the way the receptionist answers the phone.
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose of having a logo.
Having a concise, clear image that you project to your clients
and customers is important in today's market. More and more
people are leaving the job market and creating their own
business, whether by choice or necessity, so the competition
continues to expand.
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.
Extreme Makeover - Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves.
The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing
their brand because they are unable to accomplish the
business success they desire. They're experiencing what
we call the Big Uneasy--the state of being when things are
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties.
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience will not destroy a firm. One poor brand experience per day, however, can ruin a company in the long run for sure.