Email Marketing Information

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone

I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MarTech Series

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns
MarTech Series
Email marketing campaigns can boost their performance by simply ensuring that their email newsletters are created based on the subscriber's data. Then, AI takes on as it analyses predictive behavior to create emails and other forms of communication ...


7 Tips To Increase Email Marketing Engagement - CMSWire
If content engagement is falling across social networks and organizations are finding it increasingly difficult to create content that will result in better customer experiences and better customer engagement, chances are email is in the same boat ...
Your email marketing could land you in legal trouble in the EU, here's

all 5 news articles »

The Drum

Email marketing needs to raise its game - here's how
The Drum
I'm determined we all do a better job at email marketing. For a start, should we be calling it email marketing? This implies emails are something that have to be sent by brands to consumers, rather than what they should be: relevant, targeted and ...

Email Marketing Best Practices Webinar Kicks Off 2018 #CCSeries On March 26
Retail TouchPoints
Beginning on Monday, March 26, Retail TouchPoints will host the 2018 Connected Consumer Series, a weeklong webinar series designed to provide insights into how retailers can help improve each point of contact with their target shoppers and meet their ...

How To Construct A Mailing List For Email Marketing
Services like MailChimp or GetResponse are the key to gaining, managing and utilizing a substantial amount of contacts. Mailchimp offers a list of options, such as automation, A/B testing, advanced analytics, landing pages and more. Memberships start ...
How Does Your Email Marketing Program Stack Up?Practical Ecommerce
5 Email Marketing Trends of 2018 Your Business Can Use TodayPromotion World (press release)
The Shocking Truth about How Many Emails Are SentBusiness 2 Community

all 6 news articles »

Marketing Land

Email marketing report: Email volume was up 18% in 2017
Marketing Land
The report examined how responsive design — the design format that automatically adapts an email to the screen size — impacts email marketing performance. It found brands that always send responsive design email messaging perform better on both ...


AI, Blockchain, and Email marketing: the newest mix in the crypto world
Triggmine will analyze a large quantity of data: demographic characteristics, interaction history, degree of sensitivity to discounts, and interests in relation to product categories. As a result, AI-based campaigns will be highly personalized and work ...
AWeber Adds Automations For Small Business Email Broadcasts 03 ...MediaPost Communications

all 6 news articles »

Spclst, Email Marketing
Built In Chicago
tronc is seeking a strategic, organized and results-driven email marketing professional who will own and execute email marketing strategy across tronc properties. The ideal candidate will have a working knowledge of email platforms as well as best ...

Busting Boomer Myths: Four Canards About Email Marketing To Seniors
MediaPost Communications
It pays to delve a little deeper if you're planning an email marketing campaign. Here are four myths to keep in mind when targeting Baby Boomers: 1. They like snail mail more than email — That's false news. A study by Adestra last year showed that ...


How Email Marketing Supports Your Content Marketing And SEO Campaigns
Jayson DeMers , Contributor I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own. How Email Marketing Supports Your Content Marketing And SEO Campaigns How Email Marketing ...

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