In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness".
This meant that the cash flow would stop until the owner was able to return to work.
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market.
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and
business owners who don't have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on their bottomline.
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious†and time
consuming task for†a†beginner or even an expert writer.
Here are four ways to make writing articles a lot easier:
1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls
By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area.
Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.
Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.
They effect us whether we are aware of it or not.
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis?† (How much would that be worth to your business?)
In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.
In fact, I've been quoted in over 100 prestigious U.
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Mastering The Five Ws Of Franchise MarketingForbesJournalists and marketers are often categorized on two ends of a spectrum. Truth is, these two professions have a lot more in common than people seem to realize. Anyone familiar with, or part of, the journalism industry knows the lede of a news story ...
More marketing, IT dollars pouring into mobileRetail DiveMore broadly, the Adobe survey found that both marketing pros and IT pros across all industries expect their respective spending budgets for mobile projects to increase this year. Marketers surveyed expected budget increases of around 25% on average ...and more »
Overcoming marketing's 5 deadly fearsMarTech TodayFear of technology. The sheer volume of marketing data today is both daunting and exhilarating. Marketers need to get their arms around their available data and listen to what it can tell them. Yet most marketers have only 30 percent of their ...
14 Non-traditional Marketing MethodsChief MarketerNon-traditional marketing runs from the, 'I never-thought-of-that-one,' to the absolute zany, and can help your brand or product stand out among the masses of marketing clutter. non-traditional marketing Take for example, the agency challenged by a ...
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you need one."
- Primm (From NicheBrain.
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales leads ..
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail.
To Web or Not to Web?
Do I need a web site? That is the question often asked by business owners.
The answer will usually depend upon the type of product or service offered and what the business is trying to achieve.
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in your
marketing arsenal is your business card. If designed properly
this little 3 x 2.
Free or Not Free - That is the Question
You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It's great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have.
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one.
Twelve Places to Buy a Mailing List
©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists
and response lists.Compiled lists are a common source of names and records that have
been gathered, collected, and entered into a database.
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin.
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd received. "I know this marketing communication doesn't work," she told me, "but why doesn't this make me want to buy?" I took a look, and what I saw was familiar and sad.
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law firm's focus - criminal, civil, corporate, family, business, etc. - the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development.
Do You Really Need a Brochure?
The phone rings. Good news.
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services.
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should.
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable
and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the
eyes of your customers and/or prospects.
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through.
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you.
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have.