PR Information

35 Quick Tips for Writing A Press Release

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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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Bitcoin News (press release)

PR: OKO Pay Is a New Global Payment System in the OKOIN Environment
Bitcoin News (press release)
This is a paid press release, which contains forward looking statements, and should be treated as advertising or promotional material. does not endorse nor support this product/service. is not responsible for or liable for any ...

and more »

MMA Fighting

Max Holloway thinks Floyd Mayweather's MMA claims with 'TMZ reporter' Tyron Woodley are a 'PR stunt'
MMA Fighting
Floyd Mayweather Jr. has never struggled to keep his name in headlines — and that hasn't changed in retirement. Somehow, the former boxing champion has become a pervasive figure in mixed martial arts since his Aug. 2017 boxing match against UFC ...
Max Holloway believes Floyd Mayweather Jr.'s MMA claims are a 'PR stunt'MMA News

all 3 news articles »

Facebook's PR crisis is largely self-inflicted
Facebook was dealing with one of the biggest crises in its history last week after admitting last Friday that it had known since 2015 that Cambridge Analytica, a consulting firm that worked on Donald Trump's presidential campaign in the United States ...

U.S. Soccer (press release) (blog)

WNT to Face China PR in Utah, Presented by Cutter®, on June 7 and Cleveland on June 12
U.S. Soccer (press release) (blog)
CHICAGO (March 23, 2018) – The U.S. Women's National Team will face China PR in two summer friendly matches, the first presented by Cutter® Insect Repellent on Thursday, June 7 at Rio Tinto Stadium in Sandy, Utah (7 p.m. MT on FS1) and the second on ...

and more »


Epic PR relocates from Singapore to Melbourne
Communications and public relations agency Epic Public Relations has relocated from its home-base of Singapore to Melbourne. Mylinh Lee is moving Epic PR to Australia to be closer to family. In Singapore, the agency worked with brands including Yahoo ...

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Royal Oak hires PR firm as $58M Civic Center project nears construction
The Oakland Press
Royal Oak hires PR firm as $58M Civic Center project nears construction. Royal Oak has hired public relations firm Franco Public Relations to help the city keep businesses, residents and visitors up to date on parking, street closures and other issues ...


The Rules Of Ethical Persuasion For Successful PR
“We're so lucky to be so accomplished and profitable,” is an incongruent message of gratitude and will be viewed as a negative in your external PR. Although it is important to protect profitability and to report it accurately to your investors and ...

PR: World's First Blockchain Gaming Platform Chimaera Launches Much Anticipated Public Presale
Bitcoin News (press release)
This is a paid press release, which contains forward looking statements, and should be treated as advertising or promotional material. does not endorse nor support this product/service. is not responsible for or liable for any ...

and more »

The Holmes Report

PR Vet Ryan Donovan To Head Ruder Finn's SF Office
The Holmes Report
SAN FRANCISCO —In a bid to boost its West Coast presence, Ruder Finn has hired longtime Bay Area PR exec Ryan Donovan to run its San Francisco office. Donovan, who most recently had his own consultancy, has formally joined the firm as executive VP and ...

The Holmes Report

Edelman Wins Infosys Global PR Remit After Tata Account Shift
The Holmes Report
BENGALURU — Indian IT giant Infosys has handed global PR duties to Edelman following a competitive review, the Holmes Report has learned. The shift comes after the company's domestic incumbent Adfactors was hired to oversee Tata's mammoth ...

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